Bristol City Football ClubBristol City is Bristol’s largest football club. It was formed in 1897 and saw its greatest successes soon afterwards, finishing second in the Football League in 1907. Two years later the club lost the FA Cup final to Manchester United. Despite a resurgence in the 1970s which saw The Robins return to the top flight of English football after a 65 year absence in 1976, financial instability saw the team record the only run of three consecutive relegations, falling from the top tier to the fourth tier of English football between 1982 and 1985.

The club’s ground at Ashton Gate is the only one of the 92 football league clubs that does not have any executive boxes. Despite this, Bristol City provide many business and advertising opportunities for local and national businesses. From advertising inside the stadium and in their program to online marketing opportunities through their website and social media programme. Companies looking for business development in and around Bristol and the South-West can look to the football club for ways to develop their marketing.

These days, the internet provides stronger marketing techniques for companies looking to better target relevant customers, particularly by using Search Engine Optimisation (SEO) techniques. This involves ways to push your website to the top of search engine lists.

Key Word Difficulty and Best Keyword Difficulty Tool.

Currently, 90% of internet searches are run through Google. Featuring at the top of Google searches depends on how it ranks your website in terms of relevance and authority on the search people type in.

The authority of a webpage is its PageRank with the authority of a website best indicated by its HomePage PageRank. There is also a boost in PageRank to a minimum of 4.5 for HomePages competing for a specific keyword.

This can be shown by Total WebPage Authority = PR + HPR + BPR*

There are programs that can be used to help you achieve the best possible position on Google. We believe Keyword SEO Pro is the best keyword difficulty tool. It calculates uniquely the Keyword Difficulty by finding the average Total WebPage Authority of webpages at the top page of Google for each of a list of keywords.

Door to door distribution
Door to door distribution

Three of the keywords are in the Total Page Reputation – Keyword Difficulty Red Zone: Loft extensions, designer goods and probate . These sites have an average HomePage PageRanks of more than five. Rarely do SME websites achieve HomePage PageRank of more than four and PageRank is on a logarithmic scale. These keywords are therefore out of reach for SME Websites.

Total Page Reputation Keyword Difficulty – Blue Zone Keywords

Probate London is a Blue Zone TPR-KD  at 8.1; this is at the high end of the Blue Zone and considerable link power acquisition would be required for a website to achieve top page positioning on Google. SEO Consultant London is a little easier in terms of keyword difficulty with a TPR-KD of 6.8. Loft extensions London is also a Blue Zone keyword with a TPR-KD of 7.4.  SEO Consultant is more difficult to rank for than SEO Consultant Windsor with a TPR-KD of 7.7: Although the latter does not specify the type of SEO consultancy, which would reduce keyword difficulty, it specifies a geographic location and is therefore more desirable.

Total Page Reputation Keyword Difficulty – Green Zone Keywords

Whereas SEO Consultant London is a Blue Zone Keyword,  SEO Hertfordshire is in the Green Zone;  requiring considerably less link power for top page positioning. Similarly, Prada Glasses is perhaps surprisingly a low keyword difficulty keyword at 5.7 which contrasts with designer goods at 9.2. Probate would be difficult to rank for (TPR-KD 10.7 whereas Probate Plymouth has a low keyword difficulty – TPR-KD 5.2. Door to door distribution of leaflets has traditionally been a popular means of advertising yet today there are clear advantages in Internet promotion. The cost is relatively inexpensive compared to print marketing. The keyword difficulty for door to door distribution of leaflets is relatively low at 5.4. If your target market is aged 18-30, why not look at targeting wedding entertainment ideas which has a TPR-KD of just 4.2

Wedding Entertainment Ideas


PR = Page Rank

HPR = HomePage PageRank

BPR is the boost applied to the effective PageRank of a HomePage that is competing for a keyword to a minimum of 4.5


Leave a Reply

Your email address will not be published. Required fields are marked *