As the Northern Hemisphere slips into the cold winter months, the nights get longer and people tend to stay in more. Temperatures drop, it becomes more difficult to travel due to adverse weather conditions such as rain, snow, icy roads and increased congestion as people leave their walking shoes and bicycles at home in favour of driving cars and using public transport.
The biggest change usually comes around the end of Daylight Savings Time, where countries move their clocks forward by an hour in order to increase the amount of sunlight in the evenings throughout summer. In the UK, Daylight Savings Time comes in during the last full weekend of March and ends during the last full weekend of October.
One big change that the winter nights make on the economy these days is that people tend to stay at home more and shop online more. This means that internet advertising becomes even more persuasive in the winter months. Ensuring that your website appears at the top of search engines is vital if you are to gain from the increasing use of the Internet during winter evenings. One of the best ways to do this is through Search Engine Optimisation (SEO) techniques. In other words, getting your website as high up the search engine ranks as possible.
Key Word Difficulty and Best Keyword Difficulty Tool.
Google currently has 90% of Internet search market share. Getting to the top of Google searches depends on how your website is ranked in terms of relevance and authority on the search people type in to their browser.
A webpage’s authority is its PageRank with the authority of a website best indicated by its HomePage PageRank. There is also a boost in PageRank to a minimum of 4.5 for HomePages competing for a specific keyword.
This can be shown by Total WebPage Authority = PR + HPR + BPR*
There are many programs that can be used to help you achieve the best possible position on Google ranking. We believe Keyword SEO Pro is the best keyword difficulty tool, uniquely calculating the Keyword Difficulty by determining the average Total WebPage Authority of webpages at the top page of Google for each of a list of keywords.
Examining this in more detail, four of the keywords are in the Total Page Reputation – Keyword Difficulty Red Zone: Loft conversions, luxury cruise, tinted glass dyslexia and glasses. These sites have an average HomePage PageRanks of more than five. Rarely do SME websites achieve HomePage PageRank of more than four and PageRank is on a logarithmic scale. These keywords are therefore out of reach for SME Websites.
Total Page Reputation Keyword Difficulty – Blue Zone Keywords
Hertfordshire Solicitor is a Blue Zone TPR-KD at 7.5 this is at the high end of the Blue Zone and considerable link power acquisition would be required for a website to achieve top page positioning on Google. Solicitors in Barnet is a little easier in terms of keyword difficulty with a TPR-KD of 6.7. Employment solicitor is also a Blue Zone keyword with a TPR-KD of 6.9. Hertfordshire solicitor is more difficult to rank for than Employment law solicitor London with a TPR-KD of 7.5: Although the latter does not specify the type of solicitor, which would reduce keyword difficulty, it specifies a more specific geographic location and is therefore more desirable.
Total Page Reputation Keyword Difficulty – Green Zone Keywords
Whereas Luxury Kitchens is a Blue Zone Keyword, SEO Hertfordshire is in the Green Zone; requiring considerably less link power for top page positioning. Similarly, Meditation North East London is perhaps surprisingly a low keyword difficulty keyword at 5.5 which contrasts with glasses at 9.9. Luxury cruise would be difficult to rank for (TPR-KD 10.1 whereas Power of attorney Plymouth has a low keyword difficulty – TPR-KD 2.9). Leaflet delivery companies have traditionally been a popular means of advertising yet today there are clear advantages in Internet promotion. The cost is relatively inexpensive compared to print marketing. The keyword difficulty Leaflet delivery companies is relatively low at 6.0. If your target market is aged 18-30, why not look at targeting Tom Ford Glasses which has a TPR-KD of just 6.3.
PR = Page Rank
HPR = HomePage PageRank
BPR is the boost applied to the effective PageRank of a HomePage that is competing for a keyword to a minimum of 4.5