For a small business or personal website, it can be hard to get your online marketing right. Google Adwords can help with it’s variety of tools and there are plenty of other good tools and programs available, including KeywordSEOPro to help. Keyword research is key if you’re a family law solicitors in London , a Plymouth wills specialist or a divorce solicitors in Enfield.
It’s not just the lawyers that have to get their keyword research on point, an antiques online store or leaflet distributors in London all need to specifically target the right keywords in order to maximise their search engine optimisation (SEO) success and win business through the Internet.
When you or your keyword research review possible keywords, there are plenty of tools openly available and often free to use that you can find on the Internet. Google has various tools aimed at helping, but also to encourage website owners to spend their money directly with Google. They offer a Google Keyword Planner via the Google Adwords suite, This enables you to pick and pay for the keywords that you want to compete for and generate sponsored links for.
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
If you are a family lawyers in London, a skilled and in-depth keyword research plan could suggest a specific area of family law such as child custody, adoption or inheritance might yield a better return on advertising investment. Also, localising the search to North London or an area such as Enfield might help.
Firms could well realise that they get a more successful Google SEO investment return by using a keyword phrase such as divorce solicitors Enfield rather than family lawyers in North London. However a lawyer that specialises in wills, probate and inheritance law might find that they can service clients in the UK and compete for Plymouth wills.
Of course, it’s not just lawyers, online stores such as an antiques online outlet, or dog accessories shop might decide to target key words such as antique silver, online antique specialists or antique shop. They could ask an SEO expert or online marketing consultant and SEO strategy. A specialist keyword researcher work could help a UK antique online store or family lawyer in North London to improve their SEO performance.