Web Content Resources to help with Content Marketing
A key part of promoting your website to accomplish more leads and gain more business is the improvement of web material which highlights your experience – web content marketing. Website visitors who locate intriguing articles will invest more time on your website and have a look at other web pages on your website and this will improve the quality score of your website as well as individual pages on your website. This will lead to higher placings on the internet search engines like Google.
So how can you discover top quality data to give you new ideas for your web content?
Have a Look Online
You can search on the internet for an expression like “the benefits of …”. A firm of family solicitors in North London might search online for “benefits of using a divorce solicitor in Enfield” and they might find suitable content about family case law on divorce or precedents in the splitting of financial assets. Similarly a conveyancing solicitor in Camden might find relevant content about house purchases in the Camden area or deeds of covenant in the locality and articles can be adapted for their own website.
Media conveniently discovered Online
There are media resources that can be found on the internet on a selection of topics and some will definitely be appropriate for your website. These might include:-
- huffinttonpost.co.uk or Huffingtonpost.com
Regional Internet Media
If you search online for ‘regional documents’ you will certainly find a listing of helpful details sources in your area.
Small Directories of Articles
Some writers consistently launch write-ups on Article Directories. Important directory sites could consist of:-
The Google Keyword Planner
This is a useful keyword device offered by Google to help people searching for information to help with the development of AdWords. An optician who helps children with visual learning difficulties like dyslexia or Meares Irlen Syndrome might search online for pertinent keywords to use to increase their domain authority and promote their business online especially if they specialise in online dyslexia testing.
Getting Google Alerts
You could instigate Google Alerts to ensure that you are alerted when appropriate articles on topics that are significant to your company show up. A doctor’s support group might be keen to hear the results of employment tribunals as and when they happen if there have been cases of whistle blowing in the medical industry.
Replicating Content versus New Content
Internet search engines do not like to see the same articles on many websites as this is not helpful to potential online customers. It is therefore important not to duplicate a post by simply copying it from one site to your site. You should at least transform the article in some way and include your own thoughts in it. You could add personal pictures in addition to video clips so that it is appealing content. If you are adding content about things to do on days out around London, you can easily include photographs of Big Ben, Tower Bridge or even Kew Gardens to make it look more interesting.
Blogging and Social Media Auto-populating
If you have a WordPress website, there are numerous plugins, JetPack is an example that can be developed to submit summaries of your articles without you needing to manually include the content on your Twitter and Facebook sites.