Weddings have for generations been lavish affairs and in the modern world usually require an ever-increasing amount of planning. Whilst some people like to keep their big day simple, others go to extraordinary lengths to make sure their big day is as memorable to the guests as it is for those involved by including wedding entertainers such as a specialist band and perhaps a wedding magician.
A whole wedding planning industry has grown up in recent years where specialists create wedding concepts and put the wedding plan into action, using their book of contacts to create the big day. They manage the catering, venue, flowers, suits, dresses, reception, bands and DJs wedding entertainers and decorations.
Films and television series have been made based on the wedding planner role that have shown the role in a more elaborate light. Some real life wedding planners offer free advice on their websites. Whilst word of mouth is the best form of advertising for wedding planners, having up-to-date websites that are easy to find is of vital importance to them. Many use search engine optimisation (SEO) techniques.
Key Word Difficulty and Best Keyword Difficulty Tool.
Google is used for 90% of Internet searches. Websites get to the top of Google searches based on how the website is ranked in terms of relevance and authority on the search people key in to their browser.
A webpage’s authority is its PageRank with the authority of a website best indicated by its HomePage PageRank. There is also a boost in PageRank to a minimum of 4.5 for HomePages competing for a specific keyword.
This can be shown by Total WebPage Authority = PR + HPR + BPR*
There are many programs that can be used to help you achieve the best possible position on Google ranking. An increasing number of people believe Keyword SEO Pro is the best keyword difficulty tool, uniquely calculating Keyword Difficulty by finding the average Total WebPage Authority of webpages that make the top ten ranking on Google for each of a list of keywords.
Looking at this in more detail, only one of the keywords are in the Total Page Reputation – Keyword Difficulty Red Zone: Meditation. The site has an average HomePage PageRanks of more than five and rarely do SME websites achieve HomePage PageRank of more than four. PageRank is on a logarithmic scale and these keywords are therefore usually out of reach for SME Websites.
Total Page Reputation Keyword Difficulty – Blue Zone Keywords
Roof space conversions is a Blue Zone TPR-KD at 8.4 – at the high end of the Blue Zone. Considerable link power acquisition would be required for a website to achieve top page positioning on Google. Wedding entertainment is a little easier in terms of keyword difficulty with a TPR-KD of 7.2. Solicitors in London is a keyword phrase also a Blue Zone keyword with a TPR-KD of 7.6. Luxury kitchens also has a blue zone ranking of 6.6.
Total Page Reputation Keyword Difficulty – Green Zone Keywords
Whereas Family lawyer is a Blue Zone Keyword, Family lawyer North London is in the Green Zone; requiring considerably less link power for top page positioning. Similarly, Wedding entertainers is perhaps surprisingly a low keyword difficulty keyword at 6.3. Appropriate on-page optimization and the inclusion of ‘wedding entertainers’ in the anchor text of incoming links should push a webpage to the top. Mediation would be difficult to rank for (TPR-KD 11.3 whereas Meditation North East London has a low keyword difficulty – TPR-KD 5.5) which would make it easier to rank for than wedding entertainers.
PR = Page Rank
HPR = HomePage PageRank
BPR is the boost applied to the effective PageRank of a HomePage that is competing for a keyword to a minimum of 4.5